David vs. Goliath
We were approached by a client a few years ago with a media kit provided to them by a national company that was transitioning from print advertising to website development – presenting themselves as the new expert in website development.
This media kit contained a case study stating the glorious success (as all case studies do) of their efforts for a small business named Pearl Street Petals. Showcased in the cases study was a combined campaign of print advertising and website development.
The case study went so far as to show the design of the site. The URL in the case study is listed as pearlstreetpetals.com. We say ‘is’ because this media kit is still being used today.
Naturally, we had to visit the website to see what all the fuss was about. To our jaw-dropping surprise, not only was the website down, there was never a website there and the domain name was never registered.
We felt it would be a disservice to small businesses nationwide not to buy the domain and point it to this page. We monitor traffic to this page and our site, like most businesses do, and we periodically see traffic from this mega company’s headquarters in Dallas, TX.
There can be an ‘ooginess’ to both the advertising and website development industries and this mega-company is perpetuating that through misrepresenting their successes.